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Qualifies a project enquiry and captures budget, in Hindi.
1:28
BUYING GUIDE Features · pricing · compliance
AI Calling Software India: how to choose, and what to avoid
There are many AI calling tools in India now. Some give you software to build on, some run the calls for you. This guide explains the features that matter, how pricing works, the compliance basics and the questions to ask before you buy.
- 15 features to check
- Pricing models explained
- Software vs managed
Two kinds
AI calling software vs managed AI calling
| Self-serve software | Managed AI calling (Troika) | |
|---|---|---|
| Who builds the agent | You | We do, and test real calls |
| Script | You write and tune it | We guide and review it |
| Indian languages | Varies | 9+ with mid-call switching |
| Changes after launch | You do them | Our team helps |
| Support | Docs, email or chat | Support line, WhatsApp and email |
| Best for | Teams with time and technical people | Businesses that want results without building |
Checklist
Features to check in any AI calling software
- Natural Indian languagesHindi, Hinglish and your regional language, with mid-call switching.
- Real recordingsHear unedited calls in your language before you buy.
- Low delayReplies within about a second, so the call feels natural.
- InterruptionsThe customer can cut in, like a normal call.
- Outbound and inboundCampaigns to your lists and answering incoming calls.
- RetriesAutomatic retries for unanswered numbers.
- Live transferHot leads to your team during the call.
- Bookings and callbacksAppointments and callbacks saved automatically.
- WhatsApp follow-upApproved templates sent after the call.
- Recordings, transcripts, summariesFor every call.
- Dashboard and reportsOutcomes and downloadable reports.
- Opt-out handling"Don't call me" respected automatically.
- Calling-hours controlCampaign scheduling within permitted hours.
- IntegrationsCRM and webhooks, and whether they cost extra.
- Data handlingWho can see your lists, and whether they are ever shared.
Hear it on your own phone, right nowCall our AI agent and talk to it like a customer would. It answers instantly.
Pricing models
How AI calling software is priced
| How it works | Watch out for | |
|---|---|---|
| Per minute | Every call rounded up to a full minute | Short calls cost a full minute |
| Per second | Billed on actual talk time | Check what setup includes |
| Subscription plus usage | Monthly fee plus call charges | Paying for seats you do not use |
| Setup fee | One-time configuration | What exactly is included |
| Add-ons | Numbers, integrations, languages | Surprise charges later |
Live calculator
Per-minute vs per-second: see the difference
Most calling lists have many short calls. That is where the billing method decides your bill.
Example values. Change them to match your campaign.
You pay for fewer minutes with per-second billing0%
Same calls, same talk time. Per-minute billing rounds every call up to the next full minute, so short calls cost the most. Troika bills per second (1 credit = 1 second).
See Troika plans
Hear it
Judge any software by real calls
🎓 EducationOutbound
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🩺 HealthcareOutbound
Renewal · Hindi
Explains a health policy renewal and records the reply.
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🏢 Real EstateOutbound
Live Transfer · English
Hands a warm buyer straight to the sales team, mid-call.
0:44
At a glance
Troika at a glance
| Troika | Why it matters | |
|---|---|---|
| Languages | 9+ Indian languages, switches mid-call | Customers answer in the language they speak |
| Billing | Per second of talk time, prepaid credits | A short "not interested" call costs seconds, not minutes |
| Setup | 24 hours to 7 working days | Live before your next campaign |
| Service | Managed: script, number, testing, monitoring | No new tool for your team to learn |
| Calls | Outbound and inbound, many in parallel | Every lead called within minutes |
| Hand-over | Live transfer to your team | Hot leads do not wait for a callback |
| Proof | Recording, transcript and summary per call | You see exactly what was said |
| Compliance | Calling hours, DND and opt-outs respected | Safer campaigns for your brand |
| Company | Since 2012, office in Mira Road, Mumbai | A team you can meet |
Getting started
Live in 24 hours to 7 days
- 01
Tell us the goal
Who you call, what to ask and what a good lead looks like.
- 02
Hear a live demo
The AI agent calls you with your own script.
- 03
Approve the script
Change any line until it sounds right.
- 04
Go live
We launch, monitor and improve the campaign with you.
See every plan and price in 10 secondsEnter your number and the plans unlock instantly. No sales pressure.
FAQ
AI Calling Software India: common questions
01What is AI calling software?
Software that makes and answers phone calls with an AI voice agent: it talks to customers, asks questions, books the next step, transfers hot leads and records every call.
02Which is the best AI calling software in India?
The one that sounds natural in your customers' languages, bills fairly, hands hot leads to your team and is supported after launch. If you do not want to build it yourself, a managed service like Troika sets it up and runs it with you.
03Do I need technical knowledge?
For self-serve software, usually yes. With Troika's managed service, no: we set up, test and support the agent.
04Is there a free trial?
Troika offers a free demo: talk to our AI agent now, or request a demo call with your own script.
05Is AI calling legal in India?
AI calling is used legally in India when it follows the same rules as any business calling: TRAI's telemarketing regulations, respect for the DND (Do Not Disturb) registry, permitted calling hours and a clear way to opt out.
- Use opt-in or responsibly sourced data, ideally people who enquired with you.
- Call within permitted hours. We schedule campaigns generally between 9 AM and 8 PM.
- Honour opt-outs: when someone says "don't call me", the agent ends politely and the number is skipped in future campaigns.
This is general guidance, not legal advice. Compliance depends on your campaign intent and your data.
06How much does it cost?
A one-time setup and prepaid credits billed per second of talk time, with every supported language included at no extra fee. See AI calling pricing.
Explore
More about choosing AI calling
Try it on your own phone
Let our AI agent call you right now
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.
- No setup needed for the demo
- Hindi, English & regional languages
- Takes 2 minutes