COLD CALLING Prospect lists · qualify · transfer

AI Cold Calling Agent: first calls done, your team gets warm prospects

Cold calling is mostly hearing "not interested". An AI cold calling agent makes those first calls for you, in the prospect's language, asks two or three qualifying questions and passes only interested prospects to your sales team, with a recording of every call.

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  • Many calls in parallel
  • Qualifies on your questions
  • Warm prospects transferred

By the Troika Tech AI calling team · Updated

Outbound AI calling to a list of prospects, turning calls into qualified leads
AI agent qualifying a lead: company size, requirement, timeline, location Mumbai and budget, then scheduling follow-ups
The idea

Let AI hear the "no"s, your team hears the yes

Most cold calls end in seconds. A sales team that spends its day on those calls burns out and misses the few prospects who are actually interested.

An AI cold calling agent works through the list in parallel, introduces your business in a few lines, asks your qualifying questions and transfers interested prospects to your team during the call. With per-second billing, a 10-second "not interested" costs 10 seconds.

Do it right

AI cold calling in India: the rules that matter

General guidance, not legal advice. Check the latest TRAI rules for your campaign.

  • Promotional calls follow TRAI rulesCalls to people who never enquired are promotional. Use proper calling lines and respect TRAI's telemarketing rules.
  • Respect DND preferencesDo not call numbers registered on the DND list for promotional calls.
  • Prefer warm and B2B listsPast customers, enquiries, event visitors and business lists answer more and complain less.
  • Say who you are firstBusiness name and the reason for the call in the first line.
  • Calling hoursWe schedule campaigns generally between 9 AM and 8 PM.
  • Easy opt-outWhen someone says "don't call me", the agent ends politely and the number is skipped.
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A cold call

What the AI agent does on each call

  1. 01
    Introduces your businessYour name, your offer, in one or two lines.
  2. 02
    Checks fitTwo or three qualifying questions you choose.
  3. 03
    Handles common replies"Send details", "call later", "not interested": each handled your way.
  4. 04
    Transfers the interestedLive to your sales team, or books a callback.
  5. 05
    Logs the outcomeRecording, transcript and summary for every call.
Example

A B2B cold call, start to finish

B2B prospect · HinglishExample conversation
AI agentNamaste, main [Company] se bol rahi hoon. Hum offices ke liye housekeeping services dete hain. Kya aapke office mein abhi koi vendor hai?
CallerHaan hai, but service theek nahi hai.
AI agentSamajh gayi. Aapke office mein lagbhag kitne log hain?
CallerAround 60.
AI agentThank you. Main abhi hamare manager se connect karti hoon, woh aapko quote denge.
✓ Pain point found✓ Size captured✓ Transferred to sales
Hear it

Real outbound calls, unedited

🏢 Real EstateOutbound

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1:28
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Invitation · English

Invites a business to the trade show and confirms attendance.

1:09
🎓 EducationOutbound

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Checks back on a course enquiry and shares the details.

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Hands a warm buyer straight to the sales team, mid-call.

0:44
Write your sales call script in 10 seconds, free Hindi, Hinglish, Marathi, Gujarati or English. Get replies to objections, a WhatsApp follow-up and a "call me later" script with it. Write my script
At a glance

Troika at a glance

TroikaWhy it matters
Languages9+ Indian languages, switches mid-callCustomers answer in the language they speak
BillingPer second of talk time, prepaid creditsA short "not interested" call costs seconds, not minutes
Setup24 hours to 7 working daysLive before your next campaign
ServiceManaged: script, number, testing, monitoringNo new tool for your team to learn
CallsOutbound and inbound, many in parallelEvery lead called within minutes
Hand-overLive transfer to your teamHot leads do not wait for a callback
ProofRecording, transcript and summary per callYou see exactly what was said
ComplianceCalling hours, DND and opt-outs respectedSafer campaigns for your brand
CompanySince 2012, office in Mira Road, MumbaiA team you can meet
Getting started

Live in 24 hours to 7 days

  1. 01

    Tell us the goal

    Who you call, what to ask and what a good lead looks like.

  2. 02

    Hear a live demo

    The AI agent calls you with your own script.

  3. 03

    Approve the script

    Change any line until it sounds right.

  4. 04

    Go live

    We launch, monitor and improve the campaign with you.

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FAQ

AI Cold Calling Agent: common questions

01Is AI cold calling illegal in India?

AI cold calling is not illegal by itself, but promotional calls must follow TRAI's telemarketing rules, respect DND preferences and calling hours, and give people an easy way to opt out. This is general guidance, not legal advice.

02Does it work for B2B cold calling?

Yes. B2B lists are where AI cold calling works best: the agent checks fit and passes interested decision makers to your team.

03Will prospects know it is an AI?

The agent sounds natural, but if someone asks, it should be honest. Your script can also introduce it as your business's assistant.

04What happens with "send me details"?

The agent can send a WhatsApp template you approve and log the prospect for a follow-up call.

05Is AI calling legal in India?

AI calling is used legally in India when it follows the same rules as any business calling: TRAI's telemarketing regulations, respect for the DND (Do Not Disturb) registry, permitted calling hours and a clear way to opt out.

  • Use opt-in or responsibly sourced data, ideally people who enquired with you.
  • Call within permitted hours. We schedule campaigns generally between 9 AM and 8 PM.
  • Honour opt-outs: when someone says "don't call me", the agent ends politely and the number is skipped in future campaigns.

This is general guidance, not legal advice. Compliance depends on your campaign intent and your data.

06How much does it cost?

A one-time setup and prepaid credits billed per second of talk time, with every supported language included at no extra fee. See AI calling pricing.

Explore

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