A long pitch before a question
After 20 seconds of talking, people stop listening. Ask within the first 15 seconds.
SALES SCRIPT Structure, openers, objections
The best telecalling script for sales: the 6-part structure that books meetings
Good sales calls are not improvised. They follow the same six steps every time, so the customer always knows why you called and what happens next. Learn the structure, see it in a real script with the reason behind every line, test five openers and answer the objections you hear every day.
- 6-part structure
- 5 openers to A/B test
- 8 objection replies
The structure
The 6 parts of every winning sales call
1. Greet and name the business
"Namaste [Name] ji, main [Business] se bol raha hoon." Sounds real, not spam.
2. The reason they recognise
"Aapne [Product] ke baare mein enquiry ki thi." Their own action, not your pitch.
3. Permission
"Do minute baat ho sakti hai?" A yes earns attention; a no becomes a callback.
4. Two or three questions
Need, budget, timeline. Ask one, then listen.
5. Value in one line
Match one benefit to what they just told you.
6. One next step
A visit, a demo, a callback or a transfer. Never end without one.
Line by line
The structure in a real script
A 45-second enquiry follow-up in Hinglish for a B2B software demo. Words in [brackets] are placeholders.
- CallerNamaste [Name] ji, main [Business] se [Your name] bol raha hoon.Why it worksPart 1. Business name first, so the customer knows who is calling.
- CallerAapne kal hamari website par [Product] ke liye enquiry ki thi. Do minute baat ho sakti hai?Why it worksParts 2 and 3. Their enquiry is the reason, then permission.
- CustomerHaan, boliye.
- CallerAap ise kitne logon ki team ke liye dekh rahe hain?Why it worksPart 4. An easy first question that tells you the size of the deal.
- CustomerTakreeban 20 log.
- CallerAur aap kab tak shuru karna chahenge?Why it worksPart 4. Timeline separates hot leads from browsers.
- CustomerIs mahine ke end tak.
- Caller20 logon ki team ke liye hamara setup ek din mein ho jaata hai, toh aap time par shuru kar sakte hain.Why it worksPart 5. One benefit, matched to what they just said.
- CallerKya main aapke liye kal 11 baje ya 4 baje ka 15 minute ka demo book kar doon?Why it worksPart 6. Two options make saying yes easy.
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Openers to test
5 opening lines to A/B test
Change one thing at a time and compare how many calls reach the first question.
| Opener | Best for | |
|---|---|---|
| Enquiry reference | "Aapne [Product] ke liye enquiry ki thi…" | New and recent leads |
| Helpful reminder | "Bas yaad dilana tha ki [Offer] [Date] tak hai…" | Offers and deadlines |
| Question first | "Kya aap abhi bhi [Need] ke liye option dekh rahe hain?" | Old leads |
| Referral | "[Referrer] ji ne aapka number diya tha…" | Referrals |
| Local | "Hum [Area] mein hi hain, aapke paas…" | Local businesses and showrooms |
Objection bank
8 objections and what to say
| Reply (Hinglish) | Why | |
|---|---|---|
| "Abhi busy hoon." | Koi baat nahi. Aaj shaam 6 baje ya kal subah 11 baje call karun? | Two times instead of "kab call karun?" |
| "Price kya hai?" | Batata hoon. Pehle ek sawaal, aapki team kitni badi hai? Taaki sahi plan bataun. | Price without context sounds high. |
| "Details WhatsApp kar do." | Zaroor bhejta hoon. Saath mein kal 10 minute ka call rakh lein? | Send it, but keep a next step. |
| "Interest nahi hai." | Theek hai. Kya pooch sakta hoon, abhi kya use kar rahe hain? | The reason is useful data. |
| "Sochke batata hoon." | Bilkul. Kis baat par sochna hai? Shayad main abhi help kar sakun. | Finds the real objection. |
| "Boss se poochna padega." | Samajh gaya. Kya unke saath ek short call rakh sakte hain? | Brings the decision maker in. |
| "Pehle se vendor hai." | Achha hai. Ek baar compare karke dekhne mein koi harz nahi, 10 minute? | Compare, never criticise. |
| "Call mat karo." | Bilkul, aage call nahi aayega. Dhanyavaad. | End politely and add to your opt-out list. |
Ready versions
The script in 3 languages
Copy and replace the words in [brackets].
Caller: Namaste [Name] ji, main [Business] se [Your name] bol raha hoon. Aapne [Product] ke liye enquiry ki thi. Do minute baat ho sakti hai?
Customer: Haan.
Caller: Aap ise kis kaam ke liye dekh rahe hain, aur kab tak shuru karna chahenge?
Customer: [Answer]
Caller: Samajh gaya. [One benefit]. Kya kal 11 baje ya 4 baje ka 15 minute ka call book kar doon?
Caller: नमस्ते [Name] जी, मैं [Business] से [Your name] बोल रहा हूँ। आपने [Product] के लिए पूछताछ की थी। क्या दो मिनट बात हो सकती है?
ग्राहक: हाँ।
Caller: आप इसे किस काम के लिए देख रहे हैं, और कब तक शुरू करना चाहेंगे?
ग्राहक: [जवाब]
Caller: समझ गया। [एक फ़ायदा]। क्या कल 11 बजे या 4 बजे 15 मिनट की कॉल बुक कर दूँ?
Caller: Hello [Name], this is [Your name] from [Business]. You enquired about [Product]. Do you have two minutes?
Customer: Sure.
Caller: What would you use it for, and when would you like to start?
Customer: [Answer]
Caller: Got it. [One benefit]. Shall I book a 15-minute call tomorrow at 11 or at 4?
Words in [brackets] are placeholders. Works for a human telecaller or an AI voice agent.
Avoid these
6 mistakes that kill sales calls
Not saying who you are
An unnamed caller sounds like spam. Business name in the first line, always.
Asking "kab call karun?"
Offer two times instead. Choices get answers; open questions get "baad mein".
Arguing with an objection
Agree, ask why, then answer. Arguments end calls.
Ending without a next step
Every call should end with a booked slot, a callback time or a clear no.
Calling stale leads first
Fresh enquiries convert far better. Call them within minutes, not days.
Know if it works
Measure your script
Connect rate
Share of dialled numbers that picked up. If it is low, check data quality and calling times before blaming the script.
Qualified or interested leads
Calls where the person met your qualifying rule. This is the number your sales team cares about.
Transfers answered
Hot leads transferred to your team and actually picked up. A missed transfer is a lost buyer.
Bookings and callbacks
Appointments, site visits, counselling sessions or callbacks the agent booked on the call.
Opt-outs
People who asked not to be called. A rising number usually means the list or the pitch needs work.
Credits per lead
Credits used divided by qualified leads. Use it to compare AI calling with your other lead sources. Every number above is in the dashboard and in CSV/PDF reports.
Hear it
The structure in real AI calls
🏢 Real EstateOutbound
Lead Qualification · Hindi
Qualifies a project enquiry and captures budget, in Hindi.
1:28
🎓 EducationOutbound
Lead Qualification · English
Checks eligibility and interest on an admissions call.
0:58
🏢 Real EstateOutbound
Live Transfer · English
Hands a warm buyer straight to the sales team, mid-call.
0:44
🎪 EventsOutbound
Invitation · English
Invites a business to the trade show and confirms attendance.
1:09
Telecaller or AI agent
Writing a script for an AI voice agent
- Shorter linesUnder 25 to 30 words a line. Long sentences sound robotic on a phone.
- One question per turnThe AI waits for the answer before moving on.
- Clear next stepVisit, callback or transfer: decide it before the call starts.
- A polite exitEvery script needs a line for "not interested" and "don't call me".
- Transfer ruleDecide which answers mean "transfer to a person now".
- Same script, many callsAn AI agent repeats your best version on every call, so it is worth writing well once.
Compliance
Calling customers responsibly
Is AI calling legal in India?
AI calling is used legally in India when it follows the same rules as any business calling: TRAI's telemarketing regulations, respect for the DND (Do Not Disturb) registry, permitted calling hours and a clear way to opt out.
- Use opt-in or responsibly sourced data, ideally people who enquired with you.
- Call within permitted hours. We schedule campaigns generally between 9 AM and 8 PM.
- Honour opt-outs: when someone says "don't call me", the agent ends politely and the number is skipped in future campaigns.
This is general guidance, not legal advice. Compliance depends on your campaign intent and your data.
Inside the script
- Say who is calling and why in the first line.
- Do not promise returns, guarantees or prices that are not final.
- Every "no" ends the call politely; "don't call me" goes to your opt-out list.
- Medical, legal or financial advice is for a qualified person on your team.
More scripts
Calling scripts by industry
Free AI call script generator
Write a script for your own business and offer in 30 seconds, in 5 languages. Try the generator.
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Insurance renewal call scripts
Renewals, lapsed policies and cross-sell calls. See scripts.
Scripts by situation
6 situations every telecaller meets daily
Copy the one you need. Each one is written to end with a clear next step.
Agent: Hello [Name] ji, main [Your name] bol raha hoon [Company] se. Aapne [date] ko [product] ke baare mein poocha tha, maine details bheji thi.
Agent: Bas ek minute: kya aapko woh mil gayi, aur koi sawaal hai?
Customer: Haan, dekha tha, time nahi mila.
Agent: Koi baat nahi. Main 2 cheezein bata deta hoon jo sabse zyada poochi jaati hain, phir aap batana ki [demo/visit] ke liye kal ya parso, kaunsa din theek rahega?
Customer: Aap WhatsApp pe details bhej do.
Agent: Zaroor, abhi bhej deta hoon. Taaki main sahi details bhejoon, ek cheez bata dijiye: aapko [option A] chahiye ya [option B]?
Customer: [Option A].
Agent: Perfect. Main [option A] ki details aur price bhej raha hoon. Kal shaam 5 baje ek baar call kar loon, agar koi sawaal ho?
Customer: Ghar pe baat karke bataunga.
Agent: Bilkul sahi, yeh family ka decision hai. Ghar pe sabse pehle kya poocha jayega: price, location ya kuch aur?
Customer: Price.
Agent: Toh main aapko price ka poora breakup WhatsApp kar deta hoon, taaki aap sabko dikha sakein. Aur agar family saath aa sake, toh [visit/demo] Sunday ko rakh lein?
Agent: [Name] ji, aapko [product] use karte hue [time] ho gaya, kaisa chal raha hai?
Customer: Accha hai.
Agent: Sunke accha laga. Kya aapke dost ya family mein koi hai jo [problem] face kar raha ho? Aap naam bata dein, main aapka reference dekar ek baar baat kar loonga, bina pressure ke.
Customer: Pichhli baar bhi problem hui thi, koi sunta hi nahi!
Agent: Main samajh sakta hoon, aur sorry ki aapko phir se call karna pada. Main abhi note kar raha hoon: problem kya thi aur kab hui?
Customer: [Problem].
Agent: Thank you. Main ise [team] ko aaj hi bhej raha hoon, aur kal [time] tak aapko update dunga. Aapka complaint number [number] hai.
Customer: I'm busy right now, call me later.
Agent: Of course, I'll keep it short then. Would today at 6 PM or tomorrow morning at 11 work better?
Customer: Tomorrow at 11.
Agent: Done, tomorrow at 11. I'll send a short WhatsApp so you know it's me. Thank you, [Name].
Words in [brackets] are placeholders. The Hinglish scripts are written in Roman script, the way most customers type. Works for a human telecaller or an AI voice agent.
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FAQ
Best telecalling script for sales: common questions
01What is the best telecalling script for sales?
One that follows six parts: greet and name the business, give the reason the customer recognises, ask permission, ask two or three questions, give one benefit and agree one next step. The example on this page does it in 45 seconds.
02How long should a sales telecalling script be?
Aim for 30 to 45 seconds to the first decision. Longer calls are fine once the customer is engaged.
03What is the best opening line for a sales call?
Reference something the customer did: "Aapne [Product] ke liye enquiry ki thi." Test it against the other openers on this page.
04How do I handle "price kya hai?" on a call?
Ask one question first so your answer fits their need, then give the price with the benefit that matters to them.
05Should my script be in Hindi, Hinglish or English?
Use your customers' language. Hinglish works for most urban lists; Hindi, Marathi or Gujarati for customers who prefer them.
06Can an AI agent use this script?
Yes. Troika sets up an AI calling agent with your script, calls your list, qualifies leads and transfers interested customers to your sales team.
07What should a telecaller say when the customer asks for details on WhatsApp?
Agree, ask one question so the details you send are the right ones, and fix a time to call back. Sending details without a next step usually ends the conversation.
08How do you handle an angry customer on a sales call?
Apologise once, let them explain, repeat the problem back, then give a specific next step with a time. Do not pitch until the complaint is handled.
Explore
More calling scripts
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