Use "sir" or "madam" naturally
Kerala customers are used to "sir" and "madam" in Malayalam calls; it sounds natural and polite.
Kerala customers are comfortable in English but warm up in Malayalam. Troika's Malayalam AI voice agent greets them in Malayalam, switches to English when they do, answers common questions and books the next step.

Kerala has some of the highest English comfort in India, yet a Malayalam greeting still feels warmer and more personal than a cold English pitch.
Set Malayalam as the primary and English as the second language: the agent follows customers who switch, which many do for prices, dates and product names.
| Start the call in | Why | |
|---|---|---|
| Families and shop owners | Malayalam | Warm and local |
| Professionals in Kochi and Thiruvananthapuram | English, Malayalam second | Short and direct |
| Students and parents for courses | Malayalam, English second | Parents prefer Malayalam |
| Mixed or unknown lists | Malayalam, English second | The agent follows the reply |
Onam, Vishu and wedding-season offers.
| When | What to call about | |
|---|---|---|
| Vishu | April | Gold, clothes, home purchases |
| Admissions season | April to July | Course and college enquiries |
| Onam | August or September | The biggest buying season: clothes, gold, vehicles, appliances |
| Deepavali | October or November | Gifts and electronics |
| Christmas and New Year | December | Retail offers and bookings |
Kerala customers are used to "sir" and "madam" in Malayalam calls; it sounds natural and polite.
Start Onam campaigns two to three weeks early; the festival week itself is for family.
Each script has a primary and an optional second language. English is the natural second language for Kerala. The agent switches the moment the customer does.
Prices, dates and times written as people say them avoid mispronunciation and confusion on the call.
Real, unedited calls. Ask us for a free demo call in Malayalam with your own script.
Qualifies a project enquiry and captures budget, in Hindi.
Hands a warm buyer straight to the sales team, mid-call.
Checks eligibility and interest on an admissions call.
Answers a finance enquiry and logs the request.
| Troika | Why it matters | |
|---|---|---|
| Languages | 9+ Indian languages, switches mid-call | Customers answer in the language they speak |
| Billing | Per second of talk time, prepaid credits | A short "not interested" call costs seconds, not minutes |
| Setup | 24 hours to 7 working days | Live before your next campaign |
| Service | Managed: script, number, testing, monitoring | No new tool for your team to learn |
| Calls | Outbound and inbound, many in parallel | Every lead called within minutes |
| Hand-over | Live transfer to your team | Hot leads do not wait for a callback |
| Proof | Recording, transcript and summary per call | You see exactly what was said |
| Compliance | Calling hours, DND and opt-outs respected | Safer campaigns for your brand |
| Company | Since 2012, office in Mira Road, Mumbai | A team you can meet |
Who you call, what to ask and what a good lead looks like.
The AI agent calls you with your own script.
Change any line until it sounds right.
We launch, monitor and improve the campaign with you.
Yes. Troika's AI calling agent speaks natural Malayalam, and each script can add a second language such as English. The agent switches between them mid-call when the customer does.
Yes. Customers often mix English words into Malayalam, for example for prices, dates and product names, and the agent understands and replies naturally.
English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Malayalam. Each script uses one primary and one optional second language.
No. Every supported language is included at the same per-second rate.
Yes. Request a free demo and our team will set up a live AI call in Malayalam with your own script.
For most consumer lists, start in Malayalam with English as the second language. For corporate lists, English first often works better. We can test both.
AI calling is used legally in India when it follows the same rules as any business calling: TRAI's telemarketing regulations, respect for the DND (Do Not Disturb) registry, permitted calling hours and a clear way to opt out.
This is general guidance, not legal advice. Compliance depends on your campaign intent and your data.
A one-time setup and prepaid credits billed per second of talk time, with every supported language included at no extra fee. See AI calling pricing.
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.