Use "bhai" and "ben"
Adding "bhai" or "ben" after the name is the friendly, respectful norm in Gujarati business calls.
Gujarati traders and families do business on relationships. Troika's Gujarati AI calling agent greets them in Gujarati, switches to Hindi or English when they do, follows up dealers and buyers and books the next order or visit.

From Surat textile markets to Ahmedabad dealers and Rajkot manufacturers, Gujarati businesses grow through repeat buyers and trusted relationships. A call in Gujarati feels like the business itself is calling.
Many Gujarati customers also live in Mumbai and across India. Set Gujarati as the primary and Hindi as the second language, and the agent follows the customer.
| Start the call in | Why | |
|---|---|---|
| Traders and family businesses | Gujarati | Personal and trusted |
| Dealers and retailers across India | Hindi, Gujarati second | Follows the buyer |
| Gujarati families in Mumbai | Gujarati, Hindi second | Feels like home |
| Corporate lists | English, Gujarati second | Short and direct |
Surat manufacturers calling dealers and retailers across India.
Outbound calling →Trade buyer follow-ups and festive offers.
| When | What to call about | |
|---|---|---|
| Uttarayan | 14 January | Kites, festive offers, family purchases |
| Akshaya Tritiya | April or May | Gold and property bookings |
| Navratri | September to October | Garba events, clothes, jewellery |
| Dhanteras and Diwali | October or November | Gold, vehicles, electronics |
| Bestu Varas (New Year) | Day after Diwali | Greetings and new-year offers to trade buyers |
Adding "bhai" or "ben" after the name is the friendly, respectful norm in Gujarati business calls.
Trade buyers ask for rates first. Let the agent capture interest and schedule your sales team for rates and schemes.
Each script has a primary and an optional second language. Hindi is the usual second language for trade lists across India. The agent switches the moment the customer does.
Prices, dates and times written as people say them avoid mispronunciation and confusion on the call.
Real, unedited calls. Ask us for a free demo call in Gujarati with your own script.
Qualifies a project enquiry and captures budget, in Hindi.
Hands a warm buyer straight to the sales team, mid-call.
Checks eligibility and interest on an admissions call.
Answers a finance enquiry and logs the request.
| Troika | Why it matters | |
|---|---|---|
| Languages | 9+ Indian languages, switches mid-call | Customers answer in the language they speak |
| Billing | Per second of talk time, prepaid credits | A short "not interested" call costs seconds, not minutes |
| Setup | 24 hours to 7 working days | Live before your next campaign |
| Service | Managed: script, number, testing, monitoring | No new tool for your team to learn |
| Calls | Outbound and inbound, many in parallel | Every lead called within minutes |
| Hand-over | Live transfer to your team | Hot leads do not wait for a callback |
| Proof | Recording, transcript and summary per call | You see exactly what was said |
| Compliance | Calling hours, DND and opt-outs respected | Safer campaigns for your brand |
| Company | Since 2012, office in Mira Road, Mumbai | A team you can meet |
Who you call, what to ask and what a good lead looks like.
The AI agent calls you with your own script.
Change any line until it sounds right.
We launch, monitor and improve the campaign with you.
Yes. Troika's AI calling agent speaks natural Gujarati, and each script can add a second language such as Hindi. The agent switches between them mid-call when the customer does.
Yes. Customers often mix English words into Gujarati, for example for prices, dates and product names, and the agent understands and replies naturally.
English, Hindi, Marathi, Gujarati, Tamil, Telugu, Kannada, Bengali and Malayalam. Each script uses one primary and one optional second language.
No. Every supported language is included at the same per-second rate.
Yes. Request a free demo and our team will set up a live AI call in Gujarati with your own script.
Yes. Start Gujarati-speaking dealers in Gujarati and others in Hindi, by setting the primary and second language per campaign.
AI calling is used legally in India when it follows the same rules as any business calling: TRAI's telemarketing regulations, respect for the DND (Do Not Disturb) registry, permitted calling hours and a clear way to opt out.
This is general guidance, not legal advice. Compliance depends on your campaign intent and your data.
A one-time setup and prepaid credits billed per second of talk time, with every supported language included at no extra fee. See AI calling pricing.
Enter your number and we will set up a live AI demo call for you. Hear the voice, interrupt it, ask it questions, in Hindi or English.